A Comparative Analysis of User Preferences for Four Major Internet Based Education Means in China

Abstract

Internet based education media are developing at an amazing rate and being seen as an upstart that will likely take the place of traditional education means worldwide in the future. This paper presents the results of a comparative analysis on user preferences for four major categories of internet-based media used in China. In this paper, we first sort the current pervasive media into four different types and summarize their different characteristics, then we classify the users by two-step clustering analysis, based on which we finally figure out the preference of each user cluster and identify the major influencing factors.