How Distorted Thinking Influence Marketing?

Emad Gith

Abstract


The purpose of the current study was to examine the relation between the Cognitive Distortion marketing among Arabs in Israel. The results indicated that cognitive distortion positively related to marketing. there is a positive correlation between Binocular Vision Cognitive distortion marketing and between using polarized thinking Cognitive distortion marketing and between Should or must thinking Cognitive distortion marketing, similarly, between Catastrophizing Cognitive distortion marketing. This finding is in line with Nasir, et al. (2011) results that cognitive distortion is associated with marketing and misleading the buyers to buy things. Therefore, the researchers recommend that appropriate cognitive thinking should be used in marketing, this will increase earning and encourage marketing.


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DOI: https://doi.org/10.11114/ijce.v1i1.3247

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International Journal of Contemporary Education

ISSN 2575-3177 (Print)   ISSN 2575-3185 (Online)

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