Determination of Customer Satisfaction by Staff Demographic Properties: A Research In Recreation Sports Business

Abstract

Sport managements supply consumers with services in a number of sport branches. In the same breath sport managements (facilities) should provide customer satisfaction due to the intuition of ‘client centered and service providing corporations’. In this regard, the purpose of the researcher is to analyze whether the pleasure of clients that prefer studios make them special to individual exercise training are satisfied or not according to demographic features. The research has been conducted in Private Training Studio as a case study. In this research, the questionnaire technique has been employed and applied to 100 clients that came to Private Training Studio within the scope of the research technique. This research concludes that; a difference is not observed in clients based on gender, membership period and the frequency of making benefit of the management, however the significant determinants proved to be the age of clients and the pleasure level of the management (see Table 4).