Can We Keep Independent Hip-Hop Lowkey?: Using Content Analysis to Analyze Glocalization in Lowkey’s Lyrics

Christopher Vito


Despite much literature on glocalization, independent hip-hop artist Lowkey has yet to be studied for his contributions to UK hip-hop. Through content analysis, this article examines Lowkey’s lyrics to demonstrate how the process of glocalization is used to appropriate US hip-hop culture to address salient social issues both within the context of UK hip-hop culture and globally. Utilizing this approach, this article uncovers three themes: 1) addressing issues of capitalism both locally and globally, 2) expounding upon the notion of false consciousness and how it disproportionately hurts the masses, and 3) utilizing independent UK hip-hop to promote ideas of social change and revolution.

Full Text:




  • There are currently no refbacks.

Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

Copyright © Redfame Publishing Inc.

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.

If you have any questions, please contact: