From Indoctrinating to Counterpoising Carbon Footprint: Role of Communication

Abstract

As long as humans have interacted with each other and with nature, there has been environmental communication. Worldwide environmental issues ranging from ozone depletion to increased carbon footprint have been threatening our planet and compromising the quality of the lives of humans. In this milieu, environmental education and communication have a remarkable opportunity to accelerate understanding and to mobilize community participation to achieve a change - the reduction of carbon footprint. In a Socio Economic Study (SES), Miller found that media exposure does not occur equally across all social groups and communication through different forms of mass media has different levels of impact on different social groups (Maria A Koelen & Anne W. Van den Ban 2004, 115). The aim of this paper is to emphasize the role of communication to sensitize the people across the organizations in general, and in India as a whole to reduce the office carbon footprint, while discussing the role of communication in this milieu.