Siddiqui, Danish Ahmed, Karachi University Business School, University of Karachi, Pakistan

• Vol 5, No 2 (2019) - Articles
  Impact of External Communication on Internal Brand Management Outcomes Using Employees as a Second Audience: A Comparative Analysis of Manufacturing and Service Sectors of Pakistan
  Abstract  PDF

Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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