Vol 10, No 2 (2024)

Special Issue: [In Progress]

Marketing Strategies and Consumer Engagement in Chinese Social Media

Table of Contents

Articles

Qiqi Lai, Yaqi Qin
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1
Zhuoxin Lin, Yumin Chen
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15
Kehan Lin, Shizhen Liang, Haowei Wen, Mengfan Yang
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33