Organizational Maturity in Companies in Terms of Strategic Directions: Cases of ONEE, ONEP and Barid Al Maghrib

Abstract

In an environment characterized by globalization, several companies and groups are feeling increasing pressure on their competitiveness, innovation, market flexibility.... At the level of strategic management of the company and its operations, this pressure inevitably challenge the strategic direction put in place by the companies.

The present study, based on survey data collected from 3 Moroccan groups, ONEE (National office of Electricity and drinking water), ONEP (National office of Drinking Water) and Morocco Post Group (Barid Al Maghrib), aims at a more in-depth understanding of the strategic direction. A concept that has been apprehended, mainly, by two approaches:

- The comparative approach defined, in eight dimensions according to Venkatraman (1989) and Chan and al. (1997).

- The recognized typological approach of Miles and Snow (1978) which includes defenders, analyzers and prospectors.

The main objective of this research is first to analyze a literary review of these two approaches, then to project the different dimensions and theoretical characteristics on the empirical level.

On the basis of questionnaires relating to the two approaches, we identified the main dimensions that characterizes each group, classified the groups according to their typologies, and we obtained as a result two groups as type "defender" and a group as type "Analyzer".