Inner Mongolia Rural E-Commerce Innovation and Development Practice Path

Abstract

Inner Mongolia is located in the northern frontier of China, with a rural population of 7.63 million(note1). It is positioned as the "national production base of green agricultural and livestock products". The rural e-commerce market has great potential and broad development prospects. In the case of COVID-19's normalization of prevention and control, rural e-commerce has become the current solution to better solve the "three rural issues"(note2) and promote the new engine of "double cycle"(note3). This article focuses on the rural e-commerce in Inner Mongolia to promote the Rural Revitalization. It studies the current situation and existing problems of the rural e-commerce in Inner Mongolia, and analyzes its realization path, and then puts forward corresponding countermeasures and suggestions.