Overview of the Application of Generative Artificial Intelligence in Film Production: Algorithms, Tools, and Future Trends

Linze Li, M. Asyiek Bin Mat Desa, Tiancheng Li, Wenjie Li

Abstract


The rapid evolution of generative artificial intelligence (GenAI) is transforming the film industry. This article reviews key GenAI algorithms, including GANs, VAEs, diffusion models, and transformer-based architectures, and explores their application across various stages of film production, from scriptwriting to post-production. Through case studies such as The Frost and Netflix's AI-assisted projects, the study illustrates GenAI's creative potential and workflow innovations. It also addresses critical ethical and legal concerns, including authorship disputes, deepfakes, and algorithmic bias. Finally, the paper outlines future directions, such as multimodal model integration and AI-human co-creation, advocating for a responsible and human-centered implementation of these technologies.


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DOI: https://doi.org/10.11114/smc.v14i2.8095

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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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