Effects of Self-presentation and Social Media Use in Attainment of Beauty Ideals

Abstract

The Hyperpersonal Model and the Theory of Planned Behavior were integrated to explore self-esteem and use of beauty-related content on social media sites. A multiple regression model tested the relationship between beauty related social media use, enjoyment and self-esteem. Results indicate that participants who reported frequent use of beauty-based social media contents had higher self-esteem and greater engagement with online content. Implications and suggestions for research lines are offered.