Research on Dissemination Rule of Public Opinion from SNA Perspective: Taking the Vaccine Safety Event as an Example

Abstract

With the rapid development of social media, the dissemination of health information has attracted more attention from people. To reveal the rule and mode of information diffusion path is the key to effective crisis prevention and control of information. In this paper, the team took the vaccine safety events as an example, selected and analyzed two hottest microblogs from each phase of one event. The team did visual analysis via Zhiwei which was one academic micro data analysis platform, and utilized social network analysis (SNA) to explore the propagating rules of public opinion.