Relationship Between Intrapreneurship and Customer Driven Behaviors (Case of Sports Istanbul)

Abstract

The aim of this study is to evaluate the relationship between the intrapreneurship and customer driven behaviors of the sports organization personnel. For this purpose, 1789 personnel working in Istanbul Sports Activities and Management Trade Incorporated Company, which serves within Istanbul Metropolitan Municipality have composed the population of the study and the sample is composed of 360 volunteer participants determined by simple random sampling method. The study was performed by scanning method (relational model) and the data was collected by survey method. The personal information form, the internal entrepreneurship scale, and the customer-oriented behavior scale were administered to the participants. The obtained data were analyzed using SPSS 24 software package program. Correlation and regression analysis were used as statistical methods. As a result, it is determined that there is a significant relationship between intrapreneurship and customer-driven behaviors and that intrapreneurship behavior has a decisive effect on the level of customer-driven behavior. Findings indicate that sub-dimensions of intrapreneurship have a certain degree of impact on the sub-dimensions of customer-driven behavior.