Digital Communication and Preservation of Cultural Heritage in the Context of New Media: A Case Study of Anyang

Abstract

Anyang is rich in diverse cultural heritage, including the famous Yin Ruins, oracle bone script, Shang Dynasty culture, and divination beliefs. These heritages are core carriers of cultural transmission and important academic research areas. This study analyzes the adaptability of Anyang's cultural heritage amidst modern social changes, focusing on its integration with local economic development strategies. By activating the tourism market and image industry, it promotes economic growth and cultural transmission. The study also explores the digitization of literature and new media tools in modernizing educational content. Through visual media, Anyang's cultural heritage overcomes geographical barriers, connecting with a global audience. Visual narratives present Anyang's history and cultural stories, offering new paths for global recognition. Films, micro-dramas, online media, and other visual art forms transform Anyang's cultural narratives into symbols easily understood worldwide. The study encourages more film and television creators to explore Henan and Anyang, discovering the value of historical and cultural resources and landscapes through high-quality works.