Technology Acceptance Model for Zimbabwe: The Case of the Retail Industry in Zimbabwe

Abstract

The retail industry in Zimbabwe has embraced the use of a variety of technologies in order to survive in this ever changing technological era. However, little research has been done on the adoption and use of these technologies and no model has been developed to date. The aim of this paper was to develop a model best suited to the Zimbabwean retail industry in order to enhance the successful adoption and use of online transaction platforms. The online transaction platforms used to develop the model were Internet banking, Automated Teller Machines, Mobile banking and Point of Sale. A three-sample dataset comprising of 268 bank and supermarket customers, 56 bank managers and 31 supermarket managers was used. Pearson’s correlation coefficient was used to determine the relationship between the given factors influencing adoption and use of online transaction platforms and the constructs perceived ease of use and perceived usefulness. The resultant TAMZIM model borrowed ideas from the Technology Acceptance Models proposed by Fred Davis in the mid-80s.