Zhang, Linxu, Universiti Kebangsaan Malaysia, China

• Vol 13, No 4 (2025): [In Progress] - Articles
  Determinants of Consumption Behaviour Intention Among Chinese K-Drama Fans: An Integration of the Theory of Planned Behaviour and Cultural Dimensions
  Abstract  PDF

Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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