The Development of a Metaverse Exhibition with Communication Activities to Enhance Digital Information Literacy on GO Green via the MCOT Throughout Thailand Facebook Page

Abstract

This research aimed (1) to explore the needs of the sample group in developing a metaverse exhibition combined with communication activities to enhance digital information literacy on Go Green via the MCOT Throughout Thailand Facebook page; (2) to develop and evaluate the quality of the metaverse exhibition with communication activities; (3) to assess the awareness of the sample group; and (4) to evaluate the satisfaction of the participants toward the media and activities developed on the online platform. Sample group in this study consisted of 100 followers of the MCOT Throughout Thailand Facebook page, selected through simple random sampling by lottery from those who had engaged with the media and communication activities and voluntarily agreed to complete the questionnaire. Research findings revealed that the participants expressed a high level of need for a metaverse exhibition combined with communication activities to enhance digital information literacy on Go Green via the MCOT Throughout Thailand Facebook page. Subsequently, the researcher developed the media combined with the communication activities and had them evaluated by experts for quality. Expert evaluation indicated that the quality of the content and media presentation was rated at a good level. The assessment of participants’ perception showed that their post-exposure perception after viewing with the media and activities was significantly higher than their pre-exposure perception at the .05 level of significance. Furthermore, the participants’ satisfaction with the media and activities was rated at the highest level. Therefore, the developed media and activities were effectively shared on its Facebook page.