The Legal and Ethical Regulation of Artificial Intelligence Technologies in Media Content Production in Jordan and Their Impact on Journalistic Practice – A Case Study of Jordan Television

Abstract

This research has examined the example of Jordan Television to understand how AI technologies might be implemented in the media production sector in Jordan with legal and ethical regulation. The use of AI innovation by media institutions worldwide is the main reason behind the fears of ethics, legal frameworks, and traditional ethical aspiration of journalism. The report then proceeded to employ a descriptive-analytic approach, which was based on a survey distributed to staff members of Jordan television (N=57). The study had three main areas: the extent of AI technology use in media production, the legal and ethical regulation concerns, and the implications of AI technologies for journalism practice. The results indicated that the use of AI technology in media production at Jordan Television was at a medium level. Besides that, there seemed to be a mixed understanding of or the existence of a regulatory framework and uncovering of new concerns of the decline of traditional journalism skills and competencies. The research also shows that professional impacts, regulatory approaches, and levels of AI use are significantly linked; thus, it is even more necessary to draw up legally binding and ethical standards that allow for the orderly and fair use of AI. Additionally, the research encourages the provision of training programs that can equip media professionals with the know-how and skills to use AI responsibly and effectively. On a general note, the study is a great source of theoretical and practical insights regarding the application of AI technologies in the Jordanian media context and also the challenges of media governance in today's digital world.