Effects of Self-presentation and Social Media Use in Attainment of Beauty Ideals

Rebecca K Britt


The Hyperpersonal Model and the Theory of Planned Behavior were integrated to explore self-esteem and use of beauty-related content on social media sites. A multiple regression model tested the relationship between beauty related social media use, enjoyment and self-esteem. Results indicate that participants who reported frequent use of beauty-based social media contents had higher self-esteem and greater engagement with online content. Implications and suggestions for research lines are offered.

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DOI: https://doi.org/10.11114/smc.v3i1.705


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Studies in Media and Communication      ISSN 2325-8071 (Print)   ISSN 2325-808X (Online)

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