In Media We Trust - A Solution to Disinformation and Fake News in Albanian Audiences during the Russia-Ukraine War

Abstract

In this study we have analyzed the impact of disinformation and fake news in Albanian Audiences during the Russia-Ukraine war and we present the solutions given from the Albanian audiences and Albanian journalists in fighting these phenomena.

We have explored how the Albanian audiences have reacted to the information received from the international and national media during the Russia-Ukraine war, what media narratives were disseminated and how endangered these audiences were. We have investigated the role of Albanian journalists and their recommendations to minimize the spread of disinformation in times of crises. Do we trust the media? What is the main and immediate solution to disinformation and fake news during crises? What about other solutions?

Two hypotheses have been formulated: Hypothesis 1 (H1): Albanian audiences have been faced with disinformation and fake news, creating uncertainty about the accuracy of the events during the Russia-Ukraine war, and Hypothesis 2 (H2): To fight disinformation and fake news primarily it is needed that media and journalists increase their professional level.

By means of a qualitative content analysis in the Albanian media (mainstream and social) and two online questionnaires on Albanian audiences (N=387) and Albanian journalists (N=42) we find that Albanian audiences have been faced with disinformation and fake news and in order to fight disinformation and fake news primarily it is needed that the media and journalists increase their professional level.