The Social Responsibility in the Formation of the Professional of the Communication and Its Professional Practice, the Case of a University of the Mexican Southeast

Abstract

The objective of this work is to analyze the Social Responsibility of graduates of the Communication Degree from the Universidad Juárez Autónoma de Tabasco, in the professional practice in the Tabasco companies. Through a comparative study, we will know the academic training versus the professional practice of those in charge of the organizational communication and if this meets the needs of the companies (interest group). It is important to consider that the SR is not focused on a particular aspect but involves social, economic and environmental actions among others, so the university has a social commitment to train professionals to meet the needs of the environment, and the communication professional It has an important role in publicizing the actions carried out by organizations in favor of their own publics. Thus, having a communication professional who handles information responsibly will allow us to create an adequate image before society in general. A qualitative study was conducted through semi-structured interviews with personnel working in the area of organizational communication, the sample was carried out through snowball. The results indicate that the formation of communication students corresponds to the needs of the organizations, however, they have had to look for ways of training to complement their practice, so it is necessary to look for strategies that allow to adapt the training of the students. students and better meet the needs of the professional field.