Strategic Planning Process Towards Sustainability: Collective Case Study Approach

Periyasami Anbarasan


The study developed a meta-framework for the strategic planning process, which is an inter-dynamic aspect of strategic processing. Furthermore, it follows multiple case study analysis, and panel data regression analysis conducted to validate the study, the limitations and future scope of the research discussed along with the result. The asset of an organization considered as an essential element in sustainable business practices, hence the three predictors taken from asset section of financial statements of case organizations and the results discussed such as cash and cash equivalent is an important factor for practicing sustainability.

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International Journal of Social Science Studies   ISSN 2324-8033 (Print)   ISSN 2324-8041 (Online)

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