Research on Media Literacy Cultivation Strategies of Chinese College Students in the "Post-Truth Age"

Abstract

In the context of the "post-truth" age, fake news and news reversal will appear from time to time on the Internet, highlighting the uncertainty of the spread of truth as well as the spread of rumors, which have a negative impact on online public opinion. Therefore, the ability to explore the truth, exactly the core of media literacy, turns to be important now. In this paper it is found that the formation mechanism of the "post-truth" age in China lies in the interaction between the "post-modern" social characteristics and the characteristics of cyberspace. In order to deal with various existing problems that Chinese college students present in the cyberspace, it is suggested to build the media literacy training system of Chinese college students from three levels: the media literacy training system of Chinese college students should be constructed from the knowledge dimension; the six major media literacy abilities of college students should be cultivated from the skill dimension; and the media culture communication platform in campus should be built from the comprehensive dimension to build the media literacy training system of Chinese college students.