The Dilemma of Woman Body in the Consumer Society

Abstract

Today in the consumer society, women pay much more attention to their bodies—not only to improvement in capability but much more to their figure and appearance. New techniques provide them with a lot of products—losing weight, spa, and bodybuilding surgery and so on—all of which tell them that they could be better and prettier. Looks is not inborn any longer. It can be changed and improved very easily. It is under this system of power discourse, women think that slim and curvaceous body figure with provocative BWH is their mission of life. This paper mainly discusses the features of female body and looks and their relation with the power discourse system in the consumer society. Under this system, woman confronts the dilemma: it is inevitable for them to pursue the modern beauty and fashion, which consume their time, money and energy, and their bodies become a commodity consumed at the same time.