Managerial Optimism Level and Investment Decision: Decision Tree Analysis

Mohamed Ali Azouzi, Anis Jarboui


This paper deals with the relationship existing between the emotional aspect and decision-making. More specifically, it examines the links between managerial optimism, and effectiveness of the investment decision. We introduce an approach based Decision Tree analysis with a series of semi-directive interviews. CEO optimism level was measured using a questionnaire with several items. As for the selected sample was composed of 100 Tunisian managers. The originality of this research paper is guaranteed since it traits the behavioral corporate policy choice in emergent markets. In the best of our knowledge, this is the first study in the Tunisian context that explores such area of research. Our results show that Tunisian optimistic leader who seeks the pioneering advantage for him and his company is encouraged to adjust its specific investment decision (investment, overinvestment or under-investment in the short term or long term ...) to ensure that advantage pioneer.

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International Journal of Social Science Studies   ISSN 2324-8033 (Print)   ISSN 2324-8041 (Online)

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