A Study to Determine Consumers’ Attitudes, Expectations and Perceptions for Halal Certified Products: Isparta Province as an Example

Abstract

The main objective of this research is to measure and determine whether perceptions, attitudes and expectations of consumers towards Halal certified products differ according to their socio-demographic characteristics.  The research is therefore quite critical in terms of donating ideas on the perceptions of Muslim consumers towards Halal certified products. The research tries to identify factors that may contribute to Halal branding or halal certification by using factor analysis. The findings of the research show that there are 6 factors that can promote to Halal certified product awareness which are promotion, place, attractiveness and quality, halal certification, price and market demand respectively.