International Journal of English and Cultural Studies
https://redfame.com/journal/index.php/ijecs
<p>International Journal of English and Cultural Studies (ISSN: 2575-811X; E-ISSN: 2575-8101) is an international, peer-reviewed, open access journal, published by Redfame Publishing. <span lang="EN-US">IJECS</span> aims to promote excellence through dissemination of high-quality research findings, specialist knowledge, and discussion of professional issues that reflect the diversity of this field.</p><p>The journal is published <strong>annually</strong> in both <strong>print </strong>and<strong> online </strong>versions. The journal accepts article submissions <span lang="EN-US"><a href="/journal/index.php/ijecs/about/submissions#onlineSubmissions"><strong>online</strong></a> or by <a href="mailto:ijecs@redfame.com"><strong>e-mail</strong></a>.</span></p>Redfame Publishingen-USInternational Journal of English and Cultural Studies2575-811X<p>Submission of an article implies that the work described has not been published previously (except in the form of an abstract or as part of a published lecture or academic thesis), that it is not under consideration for publication elsewhere, that its publication is approved by all authors and tacitly or explicitly by the responsible authorities where the work was carried out, and that, if accepted, will not be published elsewhere in the same form, in English or in any other language, without the written consent of the Publisher. The Editors reserve the right to edit or otherwise alter all contributions, but authors will receive proofs for approval before publication.</p><p>Copyrights for articles published in Redfame journals are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.</p>A Speech Act Analysis of Greetings in Cameroon Social Media
https://redfame.com/journal/index.php/ijecs/article/view/6496
<p class="1-Text">Various language practices occur in computer Mediated Communication era. E-greeting is singled out as a particular practice with its own linguistic forms on social media platforms. Among the social media users in Cameroon, it is undoubtedly observed that greeting is shared depending on the context, the social background, the space and familiarities of the interlocutors. Each speaker might find himself/herself tending to undertake this practice several times daily or occasionally once in contact with the audience. In this respect, greeting becomes one of the expressive acts mostly used in our daily life to acknowledge the presence of the addressee(s). The present work investigates the speech act of greetings in Cameroon Social Media. It aims at analyzing the most frequent verbal behaviours (greeting) associated with Francophone Cameroonian greetings which occur on Social Media platforms. The method used to elicit data were screenshots of messages on Meta (hereafter Facebook), WhatsApp and Messenger for statistical analysis. The corpus of the study forms a total of 436 both individual and group chats collected between 2020-2022.The results indicate that the type of greeting ‘good morning’ which is under time-bound greeting is the most frequently used form in Cameroon social media.</p>Camilla Arundie Tabe
Copyright (c) 2023 Camilla Arundie Tabe
http://creativecommons.org/licenses/by/4.0
2023-10-272023-10-277111410.11114/ijecs.v7i1.6496The Effect of Distrust Regulation and Trustworthiness Demonstration on Trust Repair in Responding to Online Negative Reviews
https://redfame.com/journal/index.php/ijecs/article/view/6758
<p>This paper explores how trust can be repaired after receiving online negative reviews. In this study, trust repair strategies are classified into six categories, and their effects on benevolence, ability, and integrity are examined. A predominant reliance is discerned on trustworthiness demonstration for affective repair strategies within online negative review responses, showcasing a noteworthy efficacy in reinstating trust across the dimensions of benevolence, integrity, and ability. Through a systematic analysis of these strategies, this paper not only uncovers the intricate interplay between responses and their consequential impacts on three dimensions of trust but also provides valuable comprehension of the multifaceted dynamics inherent in trust repair. By offering a refined understanding of the strategies involved in repairing trust, this research contributes actionable insights with theoretical insights into trust repair in digital business communication and practical implications for individuals and organizations grappling with the intricacies of navigating challenging online negative reviews.</p>Jiayang ZhangXin Huang
Copyright (c) 2024 Jiayang Zhang, Xin Huang
http://creativecommons.org/licenses/by/4.0
2024-02-222024-02-2271153010.11114/ijecs.v7i1.6758