The Role of Strategic Brightness and Entrepreneurship in Achieving High Performance Gains

Hani Fadhil Jumaah Al-Shawi


The current research deals with everything related to activating the contemporary leadership style for business organizations according to their modern models (developmental, results, integrative, personal), as the style is chosen according to the leader's strategic repertoire and his inspirational powers in a specific position.

As a result of the rapid developments and rapid changes in recent years and the intensification of competition in the markets as a whole, which made most organizations guarantee for themselves survival and sustainability in the markets and the results of their work achieved by the management approach to controlling their work and this is done according to the perspective of ingenuity or organizational creativity with the support of their thinkers.

From here, the researcher identified the problem of the research with the question that confirms the extent to which it is possible to benefit from the level of creativity in the minds of the leaders of our local institutions, and what is their role in getting rid of routine obstacles that increase organizational deterioration to reach the pioneering performance in all their businesses. The aim of the current research is to analyze and explore the degree of strategic brightness in the commercial sector in Basra, to diagnose the relative importance of the components of strategic leadership in the environment of commercial activity and to try to analyze the level of awareness of the issue of creativity as an initiative. The business of modern Basra, namely )Al-Madda and Al-Taif companies(, amounting to (25) individuals out of a total of (35) individuals, at a rate of (71%). Descriptive and inferential tests will be conducted, the aim of which is to test the correlation and influence relationships between the variables of strategic brightness and investment leadership to gain the benefits of high performance and competitive advantage based on creativity and leadership, starting from leading and extending towards the endless competition in the market.

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Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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