Solving the Problematic Relationship between Irregular Marketing Behaviours and the Principles of Social Responsibility

Hani Fadhil Jumaah Al-Shawi

Abstract


Reckless marketing has recently become a dirty tool played by modern pirates with a network of gangs, as they tried hard to mix facts as poker cards are on the table, and its danger to social responsibility values has become very worrying in Iraq. Planning, tactics, probabilities and forecasting, and the Iraqi economy has become based on the unknown.Where, unfortunately, the mafia played in its squares, empty polemics from here and there, deceptions and tricks, until they entered the core of factories, and the inputs turned into numbers, and the operations turned into illusions, and the outputs were mere rubble, and the costs were huge, and the returns were despicableThen we continue.. Commercial projects are programmed viruses that strike any system, confuse all standards, destroy all walls of knowledge, and throw seeds of ignorance into the industrial environment instead of quality. We live in an era in which competition revolves around supply, demand, production, productivity, efficiency, effectiveness, knowledge and programming.

But where are we in all of this?The companies of the world are looking for quality while we are digging for scrap? What led us to a culture of mediocre performance instead of outstanding performance? Is it an attempt to abort all academic efforts that theorize and strain themselves in solving puzzles and dilemmas to reach constructive proposals to heal the greatness, satisfy the great Creator, and strengthen the pillars and components of the desired Iraqi economy in light of volatile growth sources.

This study came to reveal the current ambiguous situation in Iraq regarding the performance of deceptive companies that engage in spurious and irregular marketing activity and compare them with honest companies with real marketing and reward the second with its right and rights, and expose the first with all its sighs and stray breath

Where the study was divided into three aspects, the first aspect focused on highlighting the methodology that followed the steps of the study and established the pillars and modalities of the research, while the second aspect focused on a theoretical account of the research variables and a review of the practical side, and we concluded with conclusions and recommendations.


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DOI: https://doi.org/10.11114/bms.v7i3.5331

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Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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