Comparison of Strategic Leadership: Steve Jobs and Tim Cook

Hyeonjoo Kim


Research for leadership of CEO constructs understanding of effective way of improving organizational performance crucially. Behavior of employees as unconditionally following their leaders would be significant example of leader’s effective influence to employees. Factors of leadership may include cultural, environmental, individual and some other perspectives which benefit both employees and organizations. Valued Apple Inc.’s organizational performance would be focused in terms of leadership from CEOs.

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Business and Management Studies     ISSN 2374-5916 (Print)     ISSN 2374-5924 (Online)

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