Dr. Hung-Che WU
Nanfang College of Sun Yat-sen University, China
Hung-Che Wu is an associate professor at the Department of Economics and Business Management in Nanfang College of Sun Yat-sen University, China. He holds a PhD in hospitality and tourism marketing and has published in Innovative Marketing, Tourism Analysis: An Interdisciplinary Tourism & Hospitality Journal, Journal of Quality Assurance in Hospitality & Tourism, Asia Pacific Journal of Marketing and Logistics, Journal of Foodservice Business Research, Asia Pacific Journal of Tourism Research, International Journal of Tourism Research, Journal of Hospitality and Tourism Management, Journal of China Tourism Research, Tourism and Hospitality Research, and Journal of Hospitality & Tourism Research, among others. His research interests include hospitality management, service quality, customer satisfaction, and consumer behavior.