Studies in Media and Communication (ISSN: 2325-8071; E-ISSN: 2325-808X) is an international, peer-reviewed, open-access journal, published by Redfame Publishing. The journal is published quarterly in both print and online versions. The journal accepts article submissions online or by e-mail.
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A Grounded Theory Study of Audience Emotional Experience in Chinese Web-based Craftsmanship Documentaries
Amid globalization and modernization, maintaining national identity and folk culture has become a pressing issue. While web-based craftsmanship documentaries are rapidly emerging in the digital media environment, their role in shaping cultural identity remains underexplored. Using a procedural grounded theory approach, this study investigates nine viewers through semi-structured interviews, adopting theoretical sampling and constant comparison. Findings reveal five main emotional responses—empathy, enjoyment, pride, concern, and dissatisfaction—forming a progressive mechanism of emotion–cognition and reflection–cultural identity. These emotions not only reflect viewers’ complex perceptions of craftsmen and their skills but also resonate with personal memories and cultural experiences, fostering re-identification with tradition and reconstruction of cultural belonging. The study highlights documentaries as cultural learning devices that trigger emotions and activate memory to promote cultural identity reconstruction, enriching debates on media, culture, and identity. This framework extends cinematic emotion research by integrating cultural identity into the process of emotional generation and cognitive processing, offering a renewed perspective on digital documentary audiences.
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Bringing Numbers to Life through Numeracy Literacy: Practical Use of E-Comic Media in Early Education
This research aims to develop and assess the effectiveness of e-comic media as a literacy-numeracy learning tool for early childhood education, specifically in helping children distinguish letters b, d, and p. This study employed a research and development (R&D) approach using the Borg and Gall model. The media were validated by early childhood experts, linguists, users (teachers), and media experts, followed by field implementation in PAUD Pembina 7 Ternate City. The participants included 25 children aged 5–6 years, selected based on their difficulty recognizing the targeted letters. Expert validation results showed high feasibility, with average scores of 84% (material experts), 93.4% (linguist), 95.4% (teachers), and 82% (media expert), indicating that the media met the developmental, linguistic, and technical criteria. Field trials, including limited and operational tests, showed strong student engagement, with response scores of 83.71% and 88.86%, respectively, in limited trials, and 90.02% in the operational test. The children showed enthusiasm, understood the storyline, and were able to differentiate letters effectively after viewing. These findings suggest that e-comic media is an effective, engaging, and developmentally appropriate tool for improving early literacy and numeracy. The use of animated storytelling, visual cues, and moral values in videos supports both cognitive and character development in young learners. This study recommends integrating multimedia learning tools in early education and encourages further development and research on similar digital media for broader educational contexts.
Influence of Visual Communication Used in Designing Cultural Products on the Purchase Behavior of Consumers: A case of Chengde Mountain Resort Museum
Visual communication attributes significantly enhance the perceived values of products in the market economy. However, the effectiveness of the strategies on influencing purchase intentions in the context of museum cultural products calls for in-depth research. The research paper aims to analyze the influence of the visual communication attributes, when used in designing museum cultural products, on visitor experiences and purchase intentions towards their replicas. The study utilizes the backdrop of the deconstructed theory of planned behavior to analyze the data from existing literary sources and visitor reviews. The study employs the qualitative research design, whereby the case study strategy has guided the research findings. The study undertakes the case of the Chengde Mountain Resort Museum to trace the influence that the visual communication strategy used in designing the cultural products has on purchase behavior. To that end, the thematic analysis of the findings indicates that the visual communication attributes used in designing the cultural products of the Chengde Mountain Resort Museum have a significant and positive impact on visitor experience and purchase intentions. The study deduces that visual communication strategies not only include the designing of cultural products but also the use of other factors, such as the incorporation of VR technology and natural elements as well. The attributes, such as signs that resemble the historical, imperial, or regional identity of the public, influence the cognitive and normative faculties of human personality. These persuade the visitors to desire the replicas of cultural products. However, the study is limited to being conducted at a small scale and is indicative of extensive and comparative research in the future.
Using Social Media Sites and Its Relation with Social Isolation and Selfishness in Youth: A Predictive Study
This study aimed at highlighting the correlation between social isolation and selfishness in youth and the intensive use of social media in a sample of university students, and revealing the possibility of predicting the level of social isolation and selfishness among young people through their use of social media. The research sample consisted of 600 male and female students. The descriptive method was applied using a scale of Social isolation and Selfishness questionnaire, as well as some questions that measure exposure, its intensity, times and special places of social networking sites. The researchers applied methodological steps in constructing the scale and questionnaire from previous studies and refereeing it by experts. The main findings include: 1) there is a positive correlation between the intensive use of social media sites and social isolation and selfishness in the research sample; 2) the heavy use of social networks negatively contributes to predicting the level of selfishness and social isolation in the future among young people; 3) the larger proportion of subjects (almost 67.3%) reported that social media networks had a negative effect on their relation with reality; and 4) Facebook leads the list of Respondents’ preferred social media, followed by WhatsApp.
The Role of Digital Literacy in Mitigating the Effects of Social Media Usage on Academic Performance: A Study of TikTok Users in Higher Education Institutions in China
Digital literacy improvement is considered supportive to optimize the use of social media platforms in a positive way. The influence of platforms such as TikTok is considered significant for influencing the academic performance level of a student pursuing his/her higher education. However, lack of proper knowledge about digital literacy improvement is still affecting the academic performance of the users in China. Relevant questions and objectives are developed to reach the purpose of the research study. The integration of the “Uses and Gratification Theory” further helps in exploring the interrelationship between the variables selected in the study that is followed by formation of the hypotheses. A detailed analysis of existing literature has facilitated the identification of the gap that shows lack of research on potential effects of TikTok on academic outcomes. Primary data collection has been used in this study for conducting the survey process among 410 students from the institutions of China. The quantitative data analysis has been used for examining the collected information through IBM SPSS. The results highlight that all the variables selected for the research have a significant impact on the Academic Performance of the students in higher education institutions in China apart from frequency of usage. Its direct impact on Academic Performance has not been established by the findings from the analysis. The study helps in identifying the need for more extensive research or doing qualitative data based research for exploring more ideas about the factors associated with digital literacy improvement by practical strategies.
Mongolian Journalism Education: Changes, Challenges and Opportunities
This study investigates the decline in enrollment in journalism education programs in Mongolia and explores the factors shaping students’ professional perceptions and career expectations. Drawing on statistical data and survey responses collected from journalism students in 2020 and 2023, the study identifies key reasons for declining interest in the field, including the profession’s diminishing public image, low salaries, unfavorable working conditions, and growing societal pressure and harassment. The findings further reveal that although many students initially chose journalism based on personal interest, their perceptions often shifted during their studies, leading nearly half to consider alternative career paths. A regression analysis indicates that academic level, evaluation of the profession, and societal perception significantly influence students’ likelihood of working as journalists. The study concludes by emphasizing the need for structural reforms in journalism education and the media sector, including improved ethical standards, stronger industry academia collaboration, and labor protections to sustain journalism as a viable and respected profession in Mongolia.
The Impact of Live - streaming E-commerce on Consumer Behaviour in China
Live streaming e-commerce is experiencing a remarkable rise. With the growing digital penetration and the burgeoning popularity of digital platforms among young consumers, it has become a dominant force. A recent study shows that a live streamer's public image and the pleasure consumers derive from live streaming are the most potent factors shaping Chinese consumer behavior. Price promotions and consumer-streamer interaction also play significant roles. This research is of great relevance to live streaming e-commerce brands. By leveraging this in - depth understanding of consumer preferences, they can formulate targeted marketing strategies, which in turn are likely to boost consumer purchase intentions and drive business growth.
Digital Transformation and Gender Equity in Higher Education: Insights from Algeria
As digital transformation reshapes higher education globally, questions of equitable access and readiness have become increasingly urgent, particularly in regions marked by structural inequality. This study investigates gender-based differences in digital readiness among higher education stakeholders in Algeria, using data from a large-scale national survey. Eight dimensions of readiness were examined, including digital infrastructure, skills, e-learning engagement, and institutional support. Results reveal statistically significant gender differences in key domains, with male participants reporting higher levels of perceived readiness in infrastructure, skills, and overall preparedness. Other areas, such as administrative support and e-library services, showed no significant disparities. These findings highlight both persistent gaps and emerging areas of parity, calling for more targeted, gender-sensitive interventions in institutional planning. The study contributes to global digital equity literature by providing disaggregated, context-specific insights from North Africa and offers practical policy recommendations to support inclusive digital transformation in higher education.
Impact of Media Exposure on Environmental Legal Literacy and-Pro Environmental Behaviors Among University Students
This study discussed how much media exposure contributes to environmental legal literacy and pro-environmental behavior among university students in Saudi Arabia. It adopted a quantitative design through the administration of a structured questionnaire to 120 respondents purposively selected from the law and media student cohorts. The data revealed, by independent samples t-test analysis, that the environmental awareness and pro-environmental behavior were significantly higher in the media students compared to their counterparts studying law (MD = 25.36, p < 0.001). Indeed, such results would advocate that media channels are powerful instruments toward ecological responsibility as well as raising legal literacy levels among university students. Still, they demonstrate such behavior to a lesser degree due to curricular constraints in the learning process of matters relating to the environment, on ecological responsibility, and the role of clear legal guidance in enhancing its effects. These findings advocate the combination of media and legal education for raising environmental consciousness and sustaining pro-environmental behavior. Advancing the level of environmental awareness requires ecological standards to be implemented by the whole society so that the general public becomes acquainted with the standards of sustainability principles and practices.
Destination Brand Communication in the Digital Age: The Case of Traditional Villages in Jinxing, China
Local governments and stakeholders are increasingly focusing on leveraging modern digital media as marketing communication channels to build distinctive place brandings. However, existing research has primarily cantered on well-known tourism destination brands, with limited attention to economically backward areas, and the role of stakeholders in digital media communication remains unclear. Based on stakeholder theory, this study explores the potential of digital media communication in place branding for traditional village tourism destination, focusing on stakeholders' roles, with Jingxing traditional village in Hebei, China as the case study. In-depth interviews were conducted with 16 representatives from four key stakeholder groups: government, business operators, local residents and tourists. This study examines stakeholder roles in destination brand communication, focusing on digital media strategies for less prominent tourism destination, using Jingxing as a case study. It highlights the varying influences of stakeholders, particularly the government's dominant role, to provide insights for branding in economically disadvantaged regions. The findings offer practical implications for destination managers in implementing place branding strategies.
Implicature Shifts in the Translation of King Abdullah II’s Political Speeches from English into Arabic
Implicature refers to what people suggest or imply in their speaking or writing, beyond explicit statements. Translators are tasked with preserving the speaker’s or writer’s intended meaning rather than imposing their own interpretation. Changes in the intended meaning during translation can lead to implicature shifts, which pose challenges for readers of the target text. This study examines the implicature aspects of translating King Abdullah II’s political speeches from English into Arabic, focusing on the influence of these shifts and the variations that occur in the translated texts. A mixed-method approach, combining quantitative and qualitative techniques, was adopted to analyze implicature shifts using three selected speeches and their translations. The analysis, guided by Grice’s theory of implicature, coded the shifts into categories such as addition, omission, explicitation, and substitution, presented in figures and tables. The findings revealed that these shifts reflect a tendency to avoid flouting conversational maxims and enhance clarity and politeness. A preference for explicit over implicit meanings was observed, which sometimes altered the intended meaning of the original text. This study highlights the critical role of implicature in translation and underscores the importance of preserving the communicative intent of the source text to avoid unintended shifts in meaning.
Cultural Heritage Preservation through Visual Storytelling: A Study on the Representation of the Yifan Festival in Contemporary Children’s Animation
This study investigates how the Yifan Festival, an intangible cultural heritage of the Mulao ethnic group, can be effectively preserved and transmitted to children aged 6 to 12 through visual storytelling in animation. Traditional rituals of the festival, including spirit offerings, masked dances, and chanting, are often perceived as abstract or intimidating by young audiences. Using a qualitative case study approach centred on the animated short film A-Ming and the Pact with the Spirits, the research applied narrative and symbolic analysis to examine how complex cultural elements can be reimagined in a child-friendly format. A three-tiered 3D animation translation model focusing on image, emotion, and meaning guided the adaptation of visual and ritual symbols. A referenced educational experiment compared the impact of animation with traditional teaching, revealing significantly higher levels of symbol recognition, emotional preference, and narrative recall among children exposed to the animated content. The findings highlight that animation, when grounded in cultural authenticity and narrative empathy, serves as an effective medium for heritage education. This research offers valuable insights for educators, cultural policymakers, and animators in designing culturally sensitive and pedagogically effective media for children, supporting the long-term transmission of intangible cultural heritage through emotionally engaging and visually compelling storytelling.
The Development of a Metaverse Exhibition with Communication Activities to Enhance Digital Information Literacy on GO Green via the MCOT Throughout Thailand Facebook Page
This research aimed (1) to explore the needs of the sample group in developing a metaverse exhibition combined with communication activities to enhance digital information literacy on Go Green via the MCOT Throughout Thailand Facebook page; (2) to develop and evaluate the quality of the metaverse exhibition with communication activities; (3) to assess the awareness of the sample group; and (4) to evaluate the satisfaction of the participants toward the media and activities developed on the online platform. Sample group in this study consisted of 100 followers of the MCOT Throughout Thailand Facebook page, selected through simple random sampling by lottery from those who had engaged with the media and communication activities and voluntarily agreed to complete the questionnaire. Research findings revealed that the participants expressed a high level of need for a metaverse exhibition combined with communication activities to enhance digital information literacy on Go Green via the MCOT Throughout Thailand Facebook page. Subsequently, the researcher developed the media combined with the communication activities and had them evaluated by experts for quality. Expert evaluation indicated that the quality of the content and media presentation was rated at a good level. The assessment of participants’ perception showed that their post-exposure perception after viewing with the media and activities was significantly higher than their pre-exposure perception at the .05 level of significance. Furthermore, the participants’ satisfaction with the media and activities was rated at the highest level. Therefore, the developed media and activities were effectively shared on its Facebook page.
Child Friendly Journalism in Indonesia: Compliance with PPRA and UNICEF
This study investigates the compliance of Indonesian national (Sindonews.com) and local (Poskota.co.id) online media with the Child Friendly Journalism Guidelines (PPRA) issued by the Indonesian Press Council and UNICEF’s standards on reporting about children. Using quantitative content analysis of 282 child related news articles published in January, June, and December 2024, the research applied 117 indicators grouped into five dimensions: identity protection, language and narrative sensitivity, visual and audio representation, privacy and digital traces, and legal and journalistic ethics. The findings show partial compliance: both outlets performed relatively well in protecting children’s privacy and digital traces but scored lowest in legal and ethical compliance. Identity protection and language sensitivity reflected only moderate adherence, with repeated issues such as disclosure of sensitive details and sensationalist framing across outlets. Statistical analysis confirmed no significant differences between national and local media, suggesting systemic challenges rather than outlet specific weaknesses. These results highlight tensions between commercial pressures and child rights standards in Indonesian journalism. By applying social responsibility theory and framing analysis, this study contributes to scholarly debates on ethical reporting and emphasizes the need for stronger institutional enforcement, participatory monitoring, and trauma informed approaches to safeguard children’s rights in media coverage.
The Presence of Digital Volunteer and The Absence of Government in Handling Disaster Management on X
Extreme climate change around the world has disrupted the seasonal timeline and made it difficult to predict natural disasters, including in Indonesia. Data from BNPB (Badan Nasional Penanggulangan Bencana or National Board for Disaster Management) recorded that from January 1 to May 26, 2025, there were a total of 1,162 natural disaster events. The need for disaster information has become a hot topic in public discourse, especially on X, because formal government information sources are not disseminated quickly, thereby giving rise to digital volunteers. The evolution of public opinion concerning disaster-related information can be effectively examined through social media platforms. Indonesia ranks among the top five countries globally with the highest number of users on X, making the dissemination of disaster information on this platform a matter of strategic importance. Given the platform’s extensive reach, it is imperative for government agencies to actively engage in shaping and guiding disaster-related narratives on X. Such involvement would help mitigate misinformation and influence public perception regarding disaster management. This study utilizes data from X to track the circulation of disaster-related content across Indonesia, focusing specifically on the period from May 1st to May 31st, 2025, during which a notable surge in disaster events occurred. The primary aim of this research is to explore how digital volunteers disseminate information about natural disasters on X, thereby addressing the informational void left by the absence of timely official communication. Key analytical dimensions include user volume, leading influencers, top-performing tweets, user interaction networks, and sentiment dynamics. The study employs social network analysis as its methodological framework, with X serving as the principal data source. The findings of this study reveal that the dissemination of natural disaster information on the X platform is predominantly driven by digital volunteers, largely due to the limited presence and communication from government agencies. A total of 1,476 users were actively involved, forming 2,157 distinct communication networks. Sentiment analysis indicates that user responses comprised 16% positive, 39% negative, and 45% neutral expressions. Within these networks, the most influential account identified was @tanyakanrl, operated by an individual unaffiliated with formal institutions. Further analysis confirms that the leading source of disaster-related information originates from a member of the digital volunteer community, effectively filling the informational void left by the government’s absence on the platform.
Local Television and Cultural Dynamics: Assessing Contributions to Indonesia’s Cultural Sphere
In culturally diverse countries, such as Indonesia, the cultural sphere often poses significant challenges. Unfortunately, this topic has not received adequate attention, especially when compared to the public sphere. This research investigates the contribution of local television to Indonesia’s cultural sphere. Data were collected through in-depth interviews, observations, and document analysis. The study finds that while local television serves as an important medium for local cultural expression, its contribution to the cultural sphere in Indonesia remains limited. The commercial nature of local television has constrained its contribution to the cultural sphere, as cultural programs must ultimately be marketable. Moreover, the way local television defines and represents culture constrains the role of local television in fostering a diverse cultural sphere. In general, local television managers adopt a cultural essentialist perspective, which leads them to prioritize dominant culture’s representation while marginalizing or rejecting other cultures, perceiving them as a threat. The cultural sphere is ultimately unable to build a cultural democracy because it is not inclusive. Cultural access and participation are only open to the dominant culture.
The Legal and Ethical Regulation of Artificial Intelligence Technologies in Media Content Production in Jordan and Their Impact on Journalistic Practice – A Case Study of Jordan Television
This research has examined the example of Jordan Television to understand how AI technologies might be implemented in the media production sector in Jordan with legal and ethical regulation. The use of AI innovation by media institutions worldwide is the main reason behind the fears of ethics, legal frameworks, and traditional ethical aspiration of journalism. The report then proceeded to employ a descriptive-analytic approach, which was based on a survey distributed to staff members of Jordan television (N=57). The study had three main areas: the extent of AI technology use in media production, the legal and ethical regulation concerns, and the implications of AI technologies for journalism practice. The results indicated that the use of AI technology in media production at Jordan Television was at a medium level. Besides that, there seemed to be a mixed understanding of or the existence of a regulatory framework and uncovering of new concerns of the decline of traditional journalism skills and competencies. The research also shows that professional impacts, regulatory approaches, and levels of AI use are significantly linked; thus, it is even more necessary to draw up legally binding and ethical standards that allow for the orderly and fair use of AI. Additionally, the research encourages the provision of training programs that can equip media professionals with the know-how and skills to use AI responsibly and effectively. On a general note, the study is a great source of theoretical and practical insights regarding the application of AI technologies in the Jordanian media context and also the challenges of media governance in today's digital world.
Effect of AI-Powered Chatbots on Crisis Communication Efficiency and Trust-Building in Government Public Relations: Mediating Role of Message Customization
The research investigated the effect of AI-powered chatbots on crisis communication efficiency and trust-building in government public relations in the United Arab Emirates. It also explored the role of message customization in mediating this effect. The research relied on the descriptive analytical approach. A questionnaire was distributed to 360 public relations professionals in government institutions responsible for managing corporate communication during crises. The results revealed the need for incorporating AI-powered chatbots into corporate communication strategies. The data analysis indicated that the synergy of technology and communication efficiency can improve a corporation's performance and guarantee increased efficiency in managing a crisis. The research paper proposes the development of communication systems that incorporate chatbots in a strategic approach. This will help improve interactions with the citizens and provide precise and timely information in case of an emergency. The research also recommends greater investments in training public relations organizations to adopt AI technologies efficiently to ensure they are maximally exploited in governmental contexts.
The Gendered Gaze of Silicon Valley: Deconstructing Power, Representation, and Superficial Diversity in The Internship (2013)
Shawn Levy’s 2013 comedy The Internship, starring Vince Vaughn and Owen Wilson, might appear at first glance to be a lighthearted tale of career reinvention at Google. However, this article reveals the film to be a potent cultural artifact that exposes persistent patriarchal norms and the hollowness of corporate diversity rhetoric in Silicon Valley’s technology sector. Grounded in Laura Mulvey’s concept of the “male gaze” and informed by bell hooks’ theory of the “oppositional gaze,” the analysis dissects how The Internship systematically objectifies its female characters, centers male subjectivity, and marginalizes women within the tech workspace. This feminist reading is further deepened with insights from Science and Technology Studies (STS) and intersectional postcolonial critique, illuminating how the film constructs the idea of technological expertise and workplace “meritocracy” while trafficking in racialized, exoticized stereotypes of characters of color. Through detailed textual and discourse analysis of key scenes, characterizations, dialogue, and cinematography, the paper argues that The Internship promotes a tokenistic vision of diversity that masks profound gender and racial inequities. The film symbolically silences women in leadership, naturalizes sexist workplace attitudes, and uncritically celebrates a techno-utopian meritocracy that obscures systemic barriers. Despite its comedic tone and the limited scholarly attention the film has drawn since 2013, The Internship’s regressive representations remain disturbingly relevant, reflecting enduring cultural narratives that hinder genuine equity in STEM fields. By scrutinizing this underexamined text, the study fills a significant gap in the literature, offering the first comprehensive, theoretically integrated feminist critique of The Internship.
Journalism in the Digital Crucible: An Empirical Analysis of AI-Powered Fact-Checking and Combating Misinformation in the Gulf Region
This study presents an empirical investigation into the role of Artificial Intelligence (AI) in journalism, focusing on fact-checking and combating misinformation in the Gulf Region. Combining a comprehensive literature review with a descriptive-analytical survey of 102 specialists (journalists, academics, physicians, social media activists) in the UAE and neighboring Gulf countries, this research provides quantitative and qualitative findings. Key results indicate moderate trust in digital news (M = 3.2, SD = 0.9), high self-reported discernment ability (M = 4.1, SD = 0.7), and a cautious, emerging reliance on AI tools for verification (M = 3.4, SD = 1.1). A one-way ANOVA revealed a statistically significant difference in AI reliance between professional groups, F(3, 98) = 4.82, *p* = .003, partial η² = 0.13, with journalists (M = 3.9, SD = 0.8) reporting significantly higher usage than academics and physicians. Correlation analysis showed that younger professionals were more likely to adopt AI tools (*r* = -0.34, *p* < .01). Thematic analysis identified the "AI paradox," where these tools are seen as both a vital defense against misinformation and a potential source of bias, particularly within the Gulf's unique media landscape. The paper concludes with concrete, actionable recommendations for implementing a "human-in-the-loop" model, enhancing AI literacy, and developing culturally-aware ethical frameworks to guide AI integration in Gulf journalism.
Hybrid Communication Ecosystems in Rural Contexts: Climate Adaptation Media Ecology Through Face-to-Face, Television, and WhatsApp
This article examines a hybrid communication ecosystem in a rural setting vulnerable to climate change and questions how face-to-face conversations, television, and WhatsApp interact to transform climate information into action. Drawing on a qualitative case study in Sukadamai Village, Bogor, we combine semi-structured interviews, participant observation, and WhatsApp conversation analysis, then conduct a reflexive thematic analysis with triangulation. Findings indicate that television provides weather cues, while recurring field conversations serve as verification hubs that contextualize risks, negotiate time, and allocate tasks; WhatsApp complements these routines with rapid coordination alerts. We theorize that adaptation is a cycle of signal-verification actions distributed across interpersonal, mass, and digital channels, structured by organizational norms, trust, role cues, gatekeeping, and soft accountability, that mitigates unequal access and reduces decision latency in the face of rainfall variability. We recommend strengthening offline briefings and forums while incubating the targeted use of WhatsApp within working groups to accelerate alerts and coordinate work without displacing established practices. This study contributes to media ecology and environmental communication by determining the mechanisms by which hybrid networks translate climate signals into appropriate decisions and organizational and interpersonal communication by outlining design implications for information services, facilitation roles, and group chat governance.
Hybrid Exhibition for Departmental Public Relations through Chronological Storytelling of Undergraduate Award-Winning Works
The purposes of this research were: (1) To explore the needs of the sample group regarding the development of a hybrid exhibition for departmental public relations through chronological storytelling of undergraduate award-winning works; (2) To develop and evaluate the quality of a developed hybrid exhibition; (3) To assess the perception ; and (4) To assess the satisfaction of the sample group toward the developed hybrid exhibition. The research was developed as a hybrid exhibition that effectively integrates both online and offline modes of presentation. A survey was conducted with 52 undergraduate students from King Mongkut’s University of Technology Thonburi, who were enrolled in the GEN 332 Science Storytelling course in the 2024 academic year. Participants were selected through simple random sampling and asked to attend a hybrid exhibition. The findings revealed that the overall need for developing a hybrid exhibition was rated at a high level. Content quality was evaluated at a good level, while media presentation quality was rated at a good level. Participants’ post-exhibition perception scores were significantly higher than their pre-exhibition scores at the .05 level. Satisfaction was reported at the highest level. The results suggest that the hybrid exhibition, employing chronological storytelling through award-winning student work, was of high quality and suitable for dissemination as a Departmental public relations. These initiatives represented efforts to foster a learning environment in this era.
Taxis and Logico-Semantic Relations in English-Arabic News Articles
This study applies Halliday’s Systemic Functional Linguistics (SFL) framework to analyze taxis and logico-semantic relations in English and Arabic news articles. The study draws on a bilingual corpus of 180 BBC news articles (covering politics, economics, and sports) published between 2023 and 2024. Using Python-based automation and manual validation, as well as both quantitative and qualitative methods, the study identifies structural patterns and translation shifts. The findings reveal language- and genre-specific preferences: English news articles favor paratactically linked clauses, whereas Arabic news articles exhibit a stronger preference for hypotaxis. Expansion was the most frequent logico-semantic relation in both languages, with enhancement being the dominant subtype in both languages. In terms of projection, English employed locution more often than Arabic, reflecting genre and stylistic differences. The analysis showed that while shifts in translation taxis and logico-semantic relations occur, a substantial portion of relations are preserved, indicating high structural and semantic fidelity to the source text. These findings offer valuable insights for English-Arabic news translations and contribute to a deeper understanding of the syntactic complexity and coherence in cross-linguistic journalistic discourse.
Vietnam in the Climate Change Narratives: A Discursive News Values Analysis of English-Language News
Climate change demands not only scientific and political responses but also effective communication in the public sphere. The reportage of climate issues has therefore been under a lot of research, yet few studies have examined how climate change is communicated in Vietnam’s English-language press. This study is an attempt to fill such a gap, applying Discursive News Values Analysis (DNVA) to a self-compiled corpus of 116 climate-related articles from a major English-language online newspaper in Vietnam – Sai Gon Giai Phong News (SGGP). The analysis identifies four prominent semantic domains: environmental effects, sustainable development, institutional cooperation, and regional specificity. The most frequently constructed values are Eliteness, Impact, and Timeliness, which renders Personalization, Consonance, and Unexpectedness notably infrequent. The qualitative analysis reveals that SGGP frequently frames Vietnam as a proactive and solution-driven actor. However, climate discourse is largely elite-driven, privileging institutional voices while side-lining the perspectives of ordinary citizens. Coverage is also highly localized, with emphasis on the Mekong Delta and Ho Chi Minh City. Equally notably, Impact is constructed through a dual narrative of both consequences and future-oriented strategies, portraying Vietnam as vulnerable yet resilient. These findings contribute to the growing literature on DNVA in Southeast Asia and point to the need for more inclusive, people-centred approaches to climate communication in Vietnamese media and beyond.
The Impact of Google Docs and Moodle on Academic Achievement Among Arab-Bedouin Students Learning Hebrew as a Second Language
This action research examines the impact of active learning through an online forum on academic achievement in Hebrew as a second language among Arab-Bedouin students, focusing on writing skills, linguistic accuracy, and collaboration. The study explores two case studies: (1) Google Docs, which enhanced student collaboration, real-time feedback, and knowledge retention, and (2) Moodle, which promoted active learning, structured knowledge construction, and digital literacy. Findings suggest that digital tools improve student engagement and writing skills but require structured teacher training. The study recommends integrating online collaborative learning into teacher education programs and establishing support frameworks for effective implementation of educational technologies.
Storytelling as a Strategic Tool in Influencer Marketing: Impact on Engagement, Authenticity and Purchase Intent
Storytelling has become an important strategic tool in influencer marketing and transformed how engagement, authenticity and purchase-intent is perceived among audiences. This study investigated how influencers on Instagram and TikTok narratively integrate products into personal, brand-related, or lifestyle storylines. Utilizing Narrative Transportation Theory and Source Credibility Theory, the study used a qualitative thematic analysis of six influencers in fashion, lifestyle, technology and financial spaces. Results indicate three archetypal modes of storytelling. Storytelling based upon personal experience encourages consumers to become involved and perceive emotionally, and this resonates with narrative transportation, as well as means of supply that are personal and relatable. Brand-focused story-telling highlights competence and credibility, increasing trust and inviting questions on the purchase side. Life-integrated narrating places products in the story-rich contexts of aspirational practices and identity work, fostering parasocial closeness and everyday authenticity. Cross-platform comparison shows that identical narrative strategies produce different engagement cues, depending on the affordances of the platform. This work contributes to theoretical research by illustrating that also micro-narratives can induce transportation and credibility effects and by refining the boundary conditions of these theories in influencer settings. Contributions include explication of the connections between narrative modes and dimensions of credibility and the medium specific operation of persuasion. These findings highlight the importance for marketers to employ personalized storytelling tactics that combine narrative immersion and perceived authenticity to enhance consumer responses and intention to purchase.