Employing Search Engine Optimization Techniques in Online News Articles

Abstract

Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism. According to research (Richmond, 2008), SEO has a significant impact on this field and its knowledge can be a useful tool for journalists whose work appears online. The principal purpose of this article is to outline a framework of suggested practices that can make journalistic work and Internet journalism generally, more effective and contemporary.