Corporate Aesthetics and Communication in the Urban Arts and Visual Culture of Kumasi

Abstract

Kumasi is the capital city of the Asante Kingdom of Ghana. Being the seat of the throne of the Asantehene, the King of Asante’s, Kumasi is widely acknowledged as the major cultural city of Ghana. A study of the history of the people of Kumasi reveals that culture and art permeates their everyday life. Scholars have done some studies on the arts and economics of Asante and how it reflects their cultural life. However, a scholarly analysis of how corporate aesthetics is reflected in the urban art and visual culture of Kumasi has not been explored. In the bid to achieve this main objective, the paper discusses the corporate identities and cultural transformations in Kumasi, billboards, corporate commerce and savings, consuming visual culture and family finance and urban fantasies. The study is qualitative in nature and employs the descriptive method to provide an accurate description of specific urban arts in Kumasi.