I Am the Agenda: Personal Salience, Agenda Selfying and Individual Name Building in Hybrid Media Settings

Abstract

This theoretical paper introduces the notion of personal salience, expanding the traditional paradigm of agenda setting theory to encompass digital, online activities for the establishment of personal agendas. Self-agendas have been examined from many diverging points of view and competing perspectives. In this paper, we aim to place them within the precise categorization of the agenda setting paradigm. In its fifty-year history, scholars have examined the specific mechanisms and processes that render “issues” and “objects” salient. The current paper aims to classify personal agendas and personal salience as distinct typologies of mediated significance.