A Study of the Development and Promotion of Chinese Opera Movie in Rural Areas: An Investigation and Reflection on Hunan Rural Movie of Local Opera Project in China

Abstract

Chinese opera movie is a special form of art developed from the combination of traditional Chinese opera and cinematographic art. In the inheritance and development model represented by “Hunan Rural Movie of Local Opera Project”（also called “Hunan Local Opera Movie Project”）, Chinese public administrators, traditional opera artists and opera movie makers target rural areas, adhere to traditional opera culture, and explore new ways to develop and promote opera movie. They put effort into upholding orthodox opera and innovating for audience, conducting a beneficial practice of making traditional culture resonate by current rural audience again in way of producing and disseminating opera movies. Their practice has contributed to the creative development of opera movie in rural areas.